Not easy for the claws upscale take their game on sunglasses. The offer is indeed such that they became vital to mark their differences if they want to bring fashionistas to carry their products rather than competition. To do this, the houses rely primarily on targeted communication, which is supposed to trigger the irrepressible desire to wear their sunglasses. Demonstrating the case with Louis Vuitton …
If the technique is simple, it is no less subtle. For its summer 2010 campaign, and Louis Vuitton do not put on a 100% product advertising or on a stage classic like “Sea and Sun Model” (the first is indeed far too down-to-earth and seconds too conventional for a brand that wants to be diffusing hype).
In fact, whether through the omnipresent Marc Jacobs Field media, through its collaboration with Sofia Coppola or through its campaigns invitation to travel, Louis Vuitton continues to weave around his name to a story which everyone would participate. And here lies the genius of LVMH perfectly successful in targeting the desires of the consumer, without the clear incentive to purchase.
Thus, when one thinks alongside Sean Connery strolling beside a lagoon where we frolic in the grass with Francis Ford Coppola, it would be early-fact, so touched by the warm and reassuring that emanates from these pictures, unconsciously assimilate this feeling Vuitton products.
Sunglasses Louis Vuitton
However, this same charm that operates in the new campaign “solar” Louis Vuitton: there are not models impersonal taking the set, but charming ultra trendy socialites – Chrissie Miller, Annabelle Dexter-Jones Isabelle McNally and Josephine de la Baume – being photographed in the heart of New York.
As for the campaigns mentioned above, our first instinct is to want to join then these young women in their world. But if this wish is only feasible, Louis Vuitton consoles us by giving us the opportunity to wear the same accessories as those “it” girls on a spree, and thus access to fake this microcosm fantasize so much hype the world. Although less eye-catching than its competitors, and much more efficient …
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